5.1M views
“The hire that almost killed the company”
@the.founders.cut
The end-to-end podcast-to-viral engine
We turn one podcastinto a media empireacross 1,000+ accounts
You record. We clip it, mass-produce it, and push it live across a network of 1,000+ accounts on every platform — so your content compounds instead of disappearing after one post.
120M+ views1,000+ accounts18,000+ clips$4 avg CPM
A looping reel of everything we cut
Powering distribution for podcasters, founders & personal brands
Clients include Northwind, Brightside, Aperture, Monarch, Cadence, Lumen, Fathom, Kestrel.
The problemMost podcasts
Most podcasts
die in a folder
You spend hours recording. It gets one upload, a few hundred views, and disappears. Meanwhile the clip-worthy moments inside that single episode — the ones that could actually go viral — never see daylight.
We built the machine that fixes that.
Campaign spotlight — The Founder's Cut
41.6M
views in the first 60 days, zero ad spend
One weekly show. We cut every episode into 30–45 vertical clips, pushed them through the network, and turned a podcast doing 900 downloads an episode into a distribution engine that posts every single day.
1,240
Clips shipped
1,000+
Accounts posted to
$0
Ad spend
Recent campaignsA few posts
A few posts
from last quarter
Real clips we produced and distributed for clients. Every view is organic reach from accounts in the network — no boosting.
How it worksFrom one recording
From one recording
to a viral network
01
Record
One focused shoot day, or an ongoing show. If you don’t have a podcast yet, we run the recording ourselves — structured to generate months of clippable material in a single session.
02
Clip
Every episode is broken into dozens of short-form, platform-native clips. Each one is scripted for retention — hook, payoff, and formatting per platform — not just trimmed for length.
03
Approve
Nothing goes live without a quality pass. Every clip runs against a documented SOP so tone, captions, and formatting stay identical across every account in the network.
04
Distribute
Approved clips go live across 1,000+ accounts simultaneously — Instagram, TikTok, YouTube Shorts, and X. This is the step most agencies can’t do. We can.
05
Scale
We track performance across the whole network in real time and reallocate distribution weight toward the hooks and formats that are actually converting into views and followers.
The numbers
The numbers, not the promises
0M+
Views generated across the network
0+
Clips produced to date
0+
Active distribution accounts
0
Average CPM delivered, in dollars
Pricing
Two ways to work with us
Volume pricing works out to $3 per 1,000 views. No lock-in past the trial.
Trial Campaign
$30,000
one-time
A fixed-scope pilot that proves the model on content you already have — before you commit to anything ongoing.
- 10,000,000 views guaranteed
- Content live within 24 hours of approval
- Distribution across Instagram, YouTube Shorts & TikTok
- Up to 200 vertical clips produced
- Live performance dashboard
- Feasibility check before launch — full refund if your content isn’t a fit
Custom / Enterprise
Let’s talk
call-based
Ongoing distribution at higher volume, plus original podcast production and paid creator placements.
- Custom view targets and budget
- Full podcast production — structured shoot day included
- UGC and creator placements at scale
- Dedicated account strategist
- All platforms, plus custom additions
- Volume pricing from $3 / 1,000 views
FAQ
The questions clients ask first
What kind of content do you work with?
Long-form podcast episodes, interviews, talking-head video, and raw footage. Anything with a person talking through an idea for more than ten minutes. If you don’t have source content yet, we can produce it for you.
How fast do clips go live?
Once content is approved, clips begin going live within 24 hours across the network, then ramp to full posting volume over the following week.
Are the views real and organic?
Every view comes from clips posted to real accounts in our distribution network — not bots or view farms. Reach varies by account, niche, and clip, and we report per-post numbers straight from native platform analytics so you can verify them yourself. [VERIFY — replace with the exact description of your distribution model before launch.]
What platforms do you post on?
Instagram, TikTok, YouTube Shorts, and X. Enterprise campaigns can add additional platforms on request.
Do I need to run paid ads on top of this?
No — distribution is organic across our account network. Paid amplification is available as an add-on for enterprise campaigns only.
What if I don’t have existing podcast content?
We offer full production as part of the enterprise package — including a structured shoot day designed to generate months of clippable material from one afternoon.
Who owns the accounts my content is distributed to?
The accounts in the network are operated by us and our partner creators. You license placement on them for the length of your campaign; you don’t take ownership of the accounts. [VERIFY — answer directly and honestly here; a vague answer costs trust fast.]
What happens if a campaign doesn’t hit the guaranteed views?
Every campaign starts with a feasibility check. If we clear your content and still fall short of the guaranteed number, we keep distributing at no additional cost until it’s hit. [VERIFY — this must be a real, written, enforceable policy before it goes on the site.]